Crunchfish was founded in 2010 and was listed at Nasdaq Stockholm First North in 2016. The company develops and markets patented interaction solutions for mobile commerce and augmented reality. For our mCommerce business we have a proprietary app terminal and software which make blippable coupon redemption and mobile payment possible. In AR, Crunchfish offers software for gesture control of smart AR glasses and other consumer electronics. The software is one of the leading worldwide and is available in tens of millions of units on the market through customers such as OPPO, Epson and Lenovo.
How many staff members are on the team currently & do you find it difficult to find quality local and international staff?
The Crunchfish team consists of about 25 people. We are in the forefront of the gesture interaction segment and we have a committed team striving to learn more. The Nordic is a fantastic place for tech companies and the competence level is high. We are always looking for individuals who are inquisitive, analytical, innovative and want to redefine human interaction in a digital world. Our vision is to create a world where people and things make perfect sense together.
Do any of the staff and or management team hold any shares within the company?
Crunchfish’s main shareholder is Joachim Samuelsson, who is the Chairman of the Board and also the CEO of our joint-venture Blippit. We also have an incentive program of stock options that is offered to the employees. In total, personnel hold approx. 30 % of the shares in Crunchfish.
During your time at the company, what's been your greatest achievement thus far?
We have developed a world leading patented technology for gesture interaction that has been deployed in more than 30 million devices. We have also built a global network of partners and resellers that enables us to enter the market of AR including smart glasses hand handset worldwide. We have developed an app terminal and software that provides a disruptive patented railway for mobile payment and coupon management that now with strong partners like ClearOn and Swish, is commercialized via the joint-venture company Blippit.
What is your medium to long-term goal & has it been consistent for some time?
The long-term objective for our AR business is to become one of the dominant companies delivering interaction solutions and technology for mobile devices and AR smart glasses. To achieve this, we enter partnerships with AR smart glass makers and distributors of AR platforms and applications. Looking at our mCommerce business, the objective is to commercially launch Blippit during the autumn 2019. We will initially launch our app terminal on the Swedish market together with the company ClearOn who manages 20 000 point of sales in Sweden and Swish that is currently used by 7 million swedes for money transactions. In parallel, we are preparing to expand the business in both Sweden and internationally and we already have several partnerships in place making that happen.
What sets your company apart from others within your industry?
Blippit is a disruptive mCommerce solution that enables a new, cost effective way to use the mobile for payment via apps. There are competitors that enables payment through smartphones, but these are still dependent on the costly card terminals. We disrupt the old way of paying using card terminals and move payments to the cloud using our app terminal and software. Crunchfish is a pioneer in gesture interaction, and we have passed the challenges that other companies in our segment are facing today. During 2019, we have continued to finetune our technology and our latest gesture recognition software is by far the best to date. Our gesture control is extremely user friendly and ready to be applied in the demanding market segment of consumer AR glasses as soon as such devices enter the market. The technical challenges in AR glasses that we have overcome are power efficiency, limited hardware performance and limitations in available sensors.