Enlabs stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Online Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 190 employees.
What have been the milestones so far in your company development?
It is hard to pick just a few milestones, since there have been so many achievements during the last year that I am proud of, but I will try to boil it down to three highlights that have had a big impact on our development:
– Rebranding to Enlabs from our old name Nordic Leisure, has meant a lot in terms of employer branding and is an ongoing project with company culture in order to attract the most talented people in the industry. With the transition to Enlabs, we have also improved communication with our investors and are trying to be more visible within the shareholder communities.
– Launching new products and content at a high pace during the spring of 2019, with, for example, Evolution Gaming and poker in both Latvia and Estonia.
– A well-executed launch in Lithuania with our latest addition of Sportsbook to complement our current casino offering in our fastest growing market.
What are your most important markets, segments and customers?
We are focused on what we like to call the “Baltics and beyond”. The Baltics are our three core markets; Estonia, Latvia and Lithuania, and we are also interested in a few different markets beyond the Baltics. At the moment we are mainly interested in Finland, Sweden and Belarus.
In Belarus we recently signed a letter of intent for acquiring an existing operator in order to apply for an online license. We also just certified our new technical platform with the Maltese Gaming Authority, which means that we will have a much more competitive product on our brand Optibet.com and can target markets beyond the Baltics, such as Finland.
We have a multi-brand strategy in order to target different customers but our main brand, Optibet can be viewed as a department store. We offer a wide variety of products with a very generic branding in order to attract all potential customers.
Where do you see the company five years from now?
Five years is a long time in our industry, but my vision is to first of all, be the clear market leader in each of the Baltic countries. I also believe that we will see more of the neighboring markets being regulated, such as Belarus, which will open up for entering new markets in the region. We will continue to be focused on the “Baltics and beyond”, but the beyond part will certainly be much more developed by then.
I also believe that our business areas Media and Solutions will make major improvements. I am very optimistic about our prime brands within Media, BestCasino and BestBet, which I believe will become one of the world leading affiliate sites within the next few years and hence will bring substantial revenue with high margins. I am also excited about our project, offering our technical platform as a B2B service.
What are your priorities within 2020/21?
Our main priority as a group in the next year is to deliver on our 2020 financial targets. In order to deliver on those targets, we will continue to launch new content and brands in our core markets, but also actively enter new geographical markets.
Why should one consider adding your company into their portfolio?
Every investor of course needs to make their own decisions, but we are doing our best to give the investors the best possible information to base their decisions on. We are striving for a high level of transparency and I think that we have proven over the last quarters that we are delivering on our promises. I would like to see us as a reliable company in what has lately been an uncertain industry. We are operating in markets where regulations have been in place for a long time, which gives predictable market conditions and less surprises.