Hoodin as a legal entity was founded 2013 but not in operations until mid 2014. Our first task was to solve the problem of ”How to sort unstructured contextual data”, i.e content that is´nt numeric. The reason why, was that we did foresee a tremendous need to cover and make use of both own, earned and desired media / content. When we then looked at the market we realized even more opportunities. The only services available where companies such as Meltwater, Retriver etc. and they focus on news coverage and monitoring. Thats great for marketing staff, but how about richer research and monitoring needs? How about the needs that quality, service, business development, product management etc. has? The blue ocean was found.
How many staff do you have currently on the team and do you find it difficult to find quality local and international staff?
We are 12 right now and we need to grow. Some competences are harder to find than others, at least locally. We have not aimed for staffing outside of Sweden yet. But that will happen very soon.
Do any of the staff and or management team hold any shares within the company?
During your time at Hoodin what has been in your eyes your greatest achievement thus far?
Wow, that is hard to pick. There are many. I value the not so usually outspoken happenings that are enablers for the greater achievements. So, all our hirings Im very proud of and the way we hire people. If to pick one unique achievement I have to mention the rapid development and launch of Omin Observer and 4 industry solutions. That was quite awesome.
What are Hoodin's medium to long-term goals and have these goals been consistent for some time?
Our medium and long term goals are quite similar. We are confident that our strategy will take us to great places and with that said the vital parts of the strategy is to establish partners through out EU and the US markets and continuously launch new industry solutions.
What sets your company apart from those within your industry? What's your X-factor per say?
Our X-factor is that we differ in what we state as relevance and business value for any customer when it comes to monitoring and coverage of digital content. Our competition is found within news and media coverage services, hence what to cover is pretty much fixed, then what to do with the results are also pretty fixed (read it at the source). Hoodin moves the question or relevance to the client, and allow the client to make use of content found via the coverages. So that they, and this is key, may create engagement. Use the found and fetched content for decision making or content marketing.
Could you please share with us your favourite memory and or event since you joined the company?
No, that Christmas party is confidential.