Established in 1994, and with over 100,000 computers shipped, JLT has grown to become Sweden’s largest PC manufacturer and remains an independent, publicly-traded (NASDAQ OMX, First North) company. JLT pioneered the rugged computer market, shaping it over the last two decades by instigating and championing a level of design and manufacturing quality demanded by the leaders in the world’s toughest end-markets. JLT is today recognized by customers around the globe for providing the most rugged, reliable, high-performance vehicle-mount computers on the market.
What have been the milestones so far in your company development?
JLT was founded 1994 by Jan Olofsson, who then developed electronic control systems for forestry machines and vehicles. The system evolved in to an x84 PC platform with Windows operating system and opened then up for many other use areas, including warehousing, ports and mines.
We entered the US market already 1999, a market that since then has been a large and strategically important part of JLT’s business. Today our revenues are split approximately 50/50 between the US market and Europe/Asia.
In 2002 JLT became publicly traded on the stock market (Nasdaq OMX) and 2004 we paid the first dividend to our shareholders (SEK 3.8M).
After the global financial crisis, JLT embarked on a strategy 2012 to become the leader in the high-end market segments, with best ruggedness, reliability and performance. Already in 2013, this new strategic focus yielded results. Our profits increased and the market cap more than doubled.
In 2014, JLT opened the doors to its local US office in Arizona by taking over the operations of its US sales partner to form a wholly owned US subsidiary. Since then, we sell and service our products under the JLT-brand in North America.
With revenues growing at an annual rate of 17% over the past 5 years, and EBITDA on average 44% over the same period, we’re greatly outperforming the market we’re in. We’re now executing on this growth strategy including strengthening our channel, developing our product portfolio and increasing the services component.
What are your most important markets, segments and customers?
Geographically our revenues are split about 50/50 between the US market and Europe. Warehousing is the largest industry segment, but others include ports, mining, oil & gas, and agriculture.
Where do you see the company five years from now?
With our customer and service centric growth strategy, we will gradually increase the services component of our offerings and revenues. We’re moving from being a products supplier only, to be a business partner to our customers offering not only market leading computer products, but also a range of services and accessories.
What are your priorities within 2019/20?
We’re focused on strengthening the channel, developing our product portfolio and increasing the services component to our offerings.
Why should one consider adding your company into their portfolio?
JLT’s objective is to grow profitably faster than the market we’re in. We’re extremely focused on our core business and market, which has yielded great results over the past five years. We intend to continue and refine this strategy though organic growth as well as potential acquisitions.