Nitro Games is a Finnish free-to-play mobile game developer and publisher with a decade of experience in developing games for the mid-core user segment. The Company focuses on producing games with high production value and high revenue potential for smartphones and tablets. With Nitro Games’ powerful NG Platform and the NG MVP process, the Company is able to carry out market validation with its games during development.
What have been the milestones so far in your company development?
One of our major drivers for listing Nitro Games at Nasdaq First North Stockholm in June 2017 was to enable us to expand our business to the self-publishing of our own games. Historically, Nitro Games has created games for game publishers. Since our listing, we’ve developed and self-published two own games; Medals of War and Heroes of Warland.
In addition to self-publishing our own games, we’ve continued to offer our services to publishers. We’ve done a big mobile game project for Wargaming that we completed end of last year, and have just started a new mobile game project with Swedish Avalanche Studios by developing a mobile game based on their IP.
What are your most important markets, segments and customers?
We operate in the global mobile games market, which represents half of the gaming globally, totalling $63 billion in annual revenues (2018). Our focus is on developing “games for gamers”, often called a mid-core segment. Geographically we focus on the so-called western markets, Europe and the Americas. Our typical customer is a +30 years old male, living in an English speaking country, having better than average income, and playing games as a hobby with his mobile phone.
Where do you see the company five years from now?
Nitro Games continues to take advantage of the growing popularity of mobile gaming, focusing on the competitive gaming and mid-core segment. By developing mobile games with free-to-play business model and further developing them based on game data, we have been able to significantly grow the company and to carve out a market share and a solid position in the mobile games market.
What are your priorities within 2019/20?
Our priority right now is driving growth in company business. Our roadmap is solid; In self-publishing, we are focusing on our latest game Heroes of Warland and moving forward also working on the next game in our portfolio. In our service business, we have the new mobile game development project with Avalanche Studios, that we started in summer 2019. This project will last until 2020.
Why should one consider adding your company into their portfolio?
Nitro Games is a growth company focusing on the growing mobile gaming business. Nitro Games has been able to attract an experienced Team, Management, Board of Directors and of course Shareholders. This strong team of people is working towards a common goal of reaching global success with a strategy focusing on the lucrative mid-core category on the growing mobile games market.